Ice cream giant Ben & Jerry’s is asking millions of its customers in new lobbying to push for stricter gun safety measures after last month’s mass shootings in Uvalde, Texas, and Buffalo, New York. Christopher Miller, the head of global activism at the ice cream company, said that it has called on its 8 million Facebook fans and 515,000 Twitter followers to lobby lawmakers for stronger gun safety laws.
Ben & Jerry’s activism on guns comes as business leaders press Congress for changes to firearm laws following multiple mass shootings, including one that took the lives of 19 children and two teachers at a school in Uvalde, Texas. In an open letter published in the Dallas Morning News, Texas-based business leaders have called for more background checks, red flag laws, and raising the minimum age to purchase a gun to 21. Billionaire Elon Musk has also said that we need ‘tight’ gun background checks.
Miller also said the ice cream maker plans to cut ties with vendors who have worked with the firearms industry. He says, “We’ll make sure moving forward we’re not working with enablers of the industry.”