Tesco, Britain’s biggest supermarket group, has launched a trial on Monday, September 13th, allowing customers to buy drinks, food, beauty products and household items in reusable packaging, which is part of their strategy to cut plastic waste. The British have become increasingly aware of the amount of plastic they use in recent years, with documentaries such as naturalist David Attenborough’s ‘Blue Planet II’ highlighting the disastrous effects of plastic pollution on marine life. In response, consumer goods groups and supermarket chains are increasingly testing refills in a drive to cut single-use plastics.
Through a partnership with the global reusable packaging platform, Loop, customers in 10 Tesco stores in eastern England will be able to buy products in reusable packaging that can be returned to stores when the product is over to be cleaned, refilled and used again.
A range of 88 products will be offered in the store, including brands such as Heinz Ketchup, Coca Cola, Unilever’s Persil laundry detergent and Radox shower gel, PZ Cussons’ Carex handwash, Fevertree drinks, Brewdog beer, Tetley Tea, as well as 35 Tesco own-brand essentials, such as pasta, rice, sugar and oil.