Named SKKN by Kim Kardashian, the line will go on sale on June 21st in a new online store, operated in conjunction with Coty, according to a statement. Initially available products will include a cleanser, toner, scrub, and various serums and creams with prices ranging from US$43 to US$95.
“What started as a diagnosis of psoriasis became the catalyst for my skincare journey of discovery, which inspired me to learn more about my skin and how to take care of it,” Kardashian said. Coty has increasingly tied his fortune to the Kardashians as he seeks to use influence to boost his sales. The company acquired a 20% stake in Kardashian’s beauty business in 2020. The $200 million deal valued his business at $1 billion.
He has also done business with Kim’s sister, Kylie Jenner. He acquired 51% of Kylie Jenner’s beauty brands in 2020 and, in addition, participated in the relaunch of Kylie Cosmetics in July 2021. Kardashian also co-founded the lingerie brand Skims, recently valued at $3.2 billion in January.
