Crayola has introduced a new line of ‘racially inclusive’ crayons, pencils and markers. The line is in collaboration with Victor Casale, former chief chemist of MAC Cosmetics and Mob Beauty founder and CEO. The packs are called Colours of the World and will have up to 40 shades and include 72 drawing implements a vast range of skin tones. The latest colours were given unique names such as Medium Deep Rose, Light Golden and Deep Almond
The 24-pack multicultural crayons, matching colouring books and pencils are in Australian stores now, and the markers will hit shelves in June.The company said that these realistic colour names would “help kids easily find the shade they identify as their own”.
“With the world growing more diverse than ever before, Crayola hopes our new Colours of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” Crayola CEO Rich Wuerthele said.
