LEGO recently announced they now have a prototype brick made from recycled plastic that lives up to company standards for the iconic building toy. The new prototype uses PET plastic from discarded bottles, yet it meets all the company’s strict quality and safety requirements.
A team of more than 150 scientists and engineers are working to find sustainable solutions for LEGO products. Over the past three years, they’ve tested over 250 variations of PET materials and hundreds of other formulations. The result is a brick that meets several play requirements—including clutch power.
“We are super excited about this breakthrough,” says the Vice President of Environmental Responsibility at LEGO, Tim Brooks. “The biggest challenge on our sustainability journey is rethinking and innovating new materials that are as durable, strong and high quality as our existing bricks—and fit with LEGO elements made over the past 60 years.”
