Mark Zuckerberg, Facebook CEO, sees potential for Peloton-like fitness subscriptions in virtual reality in the future. Zuckerberg spoke about augmented and virtual reality efforts at the French tech conference VivaTech on Thursday, June 17th, with Publicis Groupe Chairman Maurice Levy. He said gaming is the primary use case for VR today but there’s growth potential in social experiences or the fitness sector.
The company announced that it would begin testing advertisements that will appear within its Oculus virtual reality headsets. Facebook’s Oculus Quest proved to be popular during the coronavirus pandemic, as people sought more entertainment options at home.
“Think about it like Peloton, where you have a subscription, but instead the device is VR and you put on your headset, and you’re in this amazing environment and you’re doing a boxing class with an instructor, or a dance class,” he said. “It’s quickly expanding beyond games into a bunch of other use cases, and we think that this is eventually going to be a big part of the next major computing platform after phones and after PCs.”