News Update

Mattel Launches Jane Goodall Barbie Doll Made Of Recycled Plastic

Mattel recently unveiled the newest Barbie in its Inspiring Women series—a doll made in the likeness of the world’s most renowned primatologist and conservationist, Dr Jane Goodall. The new Barbie doll is released in partnership with the Jane Goodall Institute and accompanies the introduction of several eco-initiatives the two organizations will spearhead together. But what makes the Jane Goodall Barbie so unique is that it is the brand’s first signature doll to be made entirely of recycled ocean-bound plastic.

Barbie’s Inspiring Women series aims to pay tribute to all the incredible women throughout history, so it is fitting that they would choose such a subject for their latest doll. “Kids need more role models like Dr Jane Goodall because imagining they can be anything is just the beginning—seeing it makes all the difference,” says Lisa McKnight, Executive VP and Global Head of Barbie and Dolls at Mattel.

“We hope that this collection and homage to a groundbreaking pioneer for women in science and conservation inspires kids to learn more about green careers, how they can protect the planet, and act out sustainable stories through doll play,” she added.