Netflix Inc, a leading streaming and entertainment services provider, has recently announced the discontinuation of its DVD-by-mail rental business. In a blog post made on Tuesday, April 19th, the company confirmed that it would end the service it had started approximately 25 years ago. According to the statement, the company’s DVD rental business has been facing a continuous decline, and it would not be feasible for the company to sustain quality services in this regard. Netflix has stated that it will ship its final set of discs on September 29th, 2023, marking the end of an era for the DVD-by-mail rental business.
Netflix’s DVD rental business has been one of the company’s most popular and innovative services. The service allowed customers to order DVD rentals online, and the DVDs would be delivered to their doorstep by mail. However, with the increasing popularity of online streaming services, the demand for DVD rentals has significantly decreased over time. This, coupled with rising operational costs, has led to the decision to wind down the service.
“Those iconic red envelopes changed the way people watched shows and movies at home – and they paved the way for the shift to streaming,” Netflix Co-CEO Ted Sarandos said in a blog post announcing the DVD service had entered its “final season.”