The company has pledged to become net zero by the end of 2022. The streaming giant says it will ‘reduce, retain and remove’ carbon through measures such as installing solar panels, using LED lighting and electric vehicles on set and hiring a local crew to avoid long-haul travel.
Any emissions it cannot cut internally, it says, will be offset through conservation projects that they will fund. Carbon offsetting schemes, however, are very controversial; critics claim they are a poor substitute for eliminating emissions.
Although late to the party (many tech companies have already set targets), Netflix has made more ambitious claims than most. “We fully anticipate that we’ll be able to hit this target despite it looming on the horizon,” said the company’s first appointed sustainability officer, Emma Stewart.
