According to figures seen by Bloomberg, Netflix estimated that its latest megahit, ‘Squid Game,’ will create almost $900 million in value for the company. Squid Game stands out both for its relatively low cost and popularity. The K-Drama, about indebted people in a deadly contest for a cash prize, generated $891.1 million in impact value, a metric the company has used to assess the performance from individual shows previously.
The show cost just $21.4 million to produce — about $2.4 million an episode. Those figures are for the first season and stem from a document detailing Netflix’s performance metrics for the show. The document underscores just how successful this one show has been for Netflix and offers the most precise picture yet as to how the world’s most popular online TV network judges the success of its programming.
Netflix has released self-selected viewership metrics for a handful of TV shows and movies, but it doesn’t share its more detailed metrics with the press, investors or even the programs’ creators. An attorney representing Netflix said in a letter to Bloomberg that it would be inappropriate for Bloomberg to disclose the confidential data contained in the documents that Bloomberg had reviewed.