The CEO of Meta Platforms, Mark Zuckerberg, has confirmed that the company is building the technical functionality so that users can showcase their NFTs on Instagram – and even ‘mint’ some NFTs within the app. “We’re working on bringing NFTs to Instagram in the near term,” Zuckerberg said during an interview at the South by Southwest conference Tuesday, March 15th but declined to share specifics on when and how the feature will work. He spent most of the nearly 50-minute long conversation talking about the metaverse and his vision for a more immersive version of the internet.
Last August, former Meta executive David Marcus said that the company was looking to build NFT features alongside the company’s Novi digital wallet. At the SXSW conference, held in Austin, Texas, Zuckerberg also discussed the war in Ukraine, calling it a “massively destabilizing world event” – his first public comments since the conflict began last month.