Twitter has undergone a major rebranding, unveiling its new logo – an X on a black background –
effectively dropping its iconic blue bird. The change was announced by Twitter owner Elon Musk and
CEO Linda Yaccarino, reflecting Musk’s desire to leave his mark on the social media platform after
acquiring it for $44 billion last year. The move has sparked mixed reactions from users and experts, with
some expressing confusion about the implications for the platform’s name and recognition. Marketing
and branding professionals have also raised concerns that the rebrand could negatively impact user
engagement and usage.
Under Musk’s leadership, Twitter has experienced a tumultuous takeover, leading to changes in the
business name to X Corp, aligning with Musk’s vision to create a “super app” akin to China’s WeChat.
Twitter will reportedly focus on developing new features in audio, video, messaging, payments, and
banking, with plans to transform the global town square. However, the platform has faced technical
failures and loss of advertising revenue since the takeover, leading some experts to believe that Musk
has given up on reviving Twitter as a powerful stand-alone social network and is now integrating it into
his broader empire, including SpaceX.
Twitter’s rebranding also comes amid increasing competition from Meta, Facebook’s parent company,
which recently launched its own text-based platform called Threads. Despite Meta’s initial surge in users,
data from market analysis firm Sensor Tower suggests that the time spent on the rival app has
significantly declined in the weeks following its launch. As Twitter embarks on this new chapter with its X
logo, it remains to be seen how the platform will evolve and adapt in the face of both internal and
external challenges.