Thought Leadership

How Professionals Can Thrive In The Canadian Real Estate Industry

The real estate industry in Canada is a significant contributor to the country’s economy and is a major source of employment. The market is diverse, with different regions and cities experiencing different market conditions. In general, the market has been strong in recent years, with steady increases in property prices and low unemployment rates.

Factors driving the Real Estate market

One of the major factors driving the Canadian real estate market is population growth, as more and more people move to urban areas in search of job opportunities and a higher standard of living. This has led to a shortage of available properties in some areas, driving up prices. Another factor is low-interest rates, which have made it more affordable for people to buy homes.

The Canadian government has implemented several measures to cool the housing market in recent years, such as tightening mortgage lending rules and introducing a stress test for borrowers. These measures have had some success in slowing down price growth, but they have also made it more difficult for some first-time buyers to enter the market.

An important aspect is the role of foreign buyers. While foreign investment in Canadian real estate is relatively small compared to other countries, it has been a contentious issue in recent years. Some argue that foreign buyers drive up prices and make it harder for locals to enter the market, while others argue that foreign investment is a positive for the economy.

Different regions make a difference

In terms of different regions, the Canadian real estate market is divided into three (3) regions: Central Canada (Montreal, Ottawa, Toronto) Western Canada (Vancouver, Calgary, Edmonton, Winnipeg) and the Maritimes (Halifax, St-John). Most cities have experienced a strong housing market in recent years, with high demand and rising prices. 

Most cities in Western Canada are involved in the oil and gas industry and have had major variances in supply and demand of homes and commercial space. Central Canada has developed strong technological, gaming and artificial intelligence workforces which has created demand for commercial space and housing. 

Montreal – a world-class city

Montreal being the second-largest city in Canada and the economic and cultural center of the province of Quebec, the real estate market is relatively stable, with moderate price growth and a healthy supply of properties on the market. Montreal is known for its vibrant arts and culture scene, as well as its diverse and welcoming community. This has made it an attractive place for people to live, particularly for young professionals and families.

 The Quebec government has also implemented some measures to stabilize the real estate market in Montreal. One of the most notable is the “warranty program” which is an insurance program that guarantees the quality of new homes, protecting buyers from defects and non-compliance issues.

In terms of specific neighborhoods, the downtown area of Montreal and neighborhoods such as Griffintown, Mile-End, Mile-Ex, Plateau-Mont-Royal & Rosemont-La Petite-Patrie are in high demand due to their proximity to the city center and the abundance of amenities and services and their 15-minute city attractiveness. The market for single-family homes and condos are relatively stable, with steady price growth and a healthy supply of properties on the market.

Challenges in the Real Estate market

While there the real estate industry is doing well, it is not without challenges as it is a competitive and constantly evolving field. Some of the most common challenges include:

  1. Tightening regulations: In recent years, the Canadian government has implemented a number of measures to cool the housing market, such as tightening mortgage lending rules and introducing a stress test for borrowers. These regulations can make it more difficult for real estate professionals to close deals, as buyers may not qualify for financing.
  2. Economic uncertainty: The real estate market is closely tied to the overall health of the economy, and any downturns or uncertainty can impact the industry. Real estate professionals may struggle to close deals during times of economic uncertainty, as buyers and sellers may be more cautious.
  3. A changing market: The real estate market is constantly changing, and real estate professionals must stay up to date on the latest trends and market conditions. This can be challenging, as market conditions can vary widely depending on the region and the type of property.
  4. Increased competition: The real estate industry is highly competitive, and real estate professionals must work hard to stand out and attract clients. This can be challenging, as there are a large number of real estate professionals in the market and clients have a lot of options to choose from. There is competition from les professional discount brokers who assist owners in selling homes themselves.
  5. Adapting to technology: The real estate industry is increasingly utilizing technology to streamline processes and improve the customer experience. Real estate professionals need to stay current on new technologies and how to use them effectively.
  6. Time and stress management: Real estate professionals often have to balance a large number of clients, properties and tasks at once. This can lead to high stress levels and long work hours.
  7. Keeping up with compliance and continuing education: Real estate professionals must comply with various laws, regulations and ethical standards. Additionally, they need to keep up with ongoing education to maintain their licenses and improve their skills.

Advice for real estate professionals

Real estate professionals in Canada should have a deep understanding of the Canadian real estate market, including the latest trends and market conditions. They should be knowledgeable about different types of properties, from residential homes to commercial buildings, and be able to help clients find the perfect property to suit their needs.

They should be skilled at networking and building relationships with clients, as well as other real estate professionals. This is essential for building a strong client base and staying informed about new properties and opportunities.

They should be highly organized and efficient, with the ability to manage multiple clients and properties at once and also be able to handle the administrative and legal aspects of the real estate business, such as drafting contracts and ensuring compliance with regulations.

Continuing education and real estate designations

Possessing strong negotiation and communication skills, to assist clients in navigating the buying and selling process is definitely an advantage for those who want to be in this business. They should be able to effectively explain complex financial and legal matters to clients, helping them make well-informed decisions. Additionally, they should be adaptable and stay abreast of new technologies and strategies that can enhance their efficiency and effectiveness.  

Brokers should have a willingness to continuously improve their skills and knowledge through ongoing education. Other than obtaining their licence, brokers should seek out and obtain real estate designations as this will differentiate them from their peers. Another great  join Real Estate associations to develop long-term contacts.

In conclusion, while real estate professionals in Canada face a number of challenges in their field, from government regulations and economic uncertainty to increased competition and adapting to technology, they have the benefit of assisting people their most important purchase in their lives, their home or they may assist corporate clients to lease their properties or find suitable premises for their business. It is a rewarding career path! 


About the author:

Georges is a Real Estate Broker and General Manager, Commercial Division of Royal LePage Village real estate agency. Georges benefits from over 35 years of real estate experience in Quebec  and Western Canada. Georges holds the CPM® and FRI designations and has a Certificate in Urban  Land Economics from the University of British Columbia. Georges has been responsible for the  management, leasing and marketing of diversified portfolios of shopping centers, industrial, office  and multi-family residential projects. Numerous successes in the creation and implementation of comprehensive public relations,  marketing and business development programs that created market awareness, top of mind  recognition and built brand recognition for various types of service companies and real estate  projects. Georges is a past-president of the Real Estate Institute of Canada and IREM -Quebec chapter. He  has taught courses for the Institute of Real Estate Management (IREM®), Collège de immobilier and is member of the faculty the John Abbott College Continuing Education Department.