Sony Group Corporation and TCL Electronics Holdings Limited have signed a memorandum of understanding (MoU) to pursue a strategic partnership in the home entertainment field. The agreement lays the groundwork for a new joint venture that would take over Sony’s television and home audio business on a global scale.

Under the MoU, Sony would hold a 49% stake in the new entity, with TCL holding the remaining 51%. The joint venture is intended to handle the full range of operations, including product development, design, manufacturing, sales, logistics and customer service, for televisions and home audio products.

Sony and TCL said they plan to negotiate definitive binding agreements by the end of March 2026, with the joint venture expected to begin operations in April 2027, subject to regulatory approvals and other conditions.

The new company’s products are expected to continue using globally recognised brands including Sony and BRAVIA, aiming to leverage Sony’s picture and audio technology and brand value alongside TCL’s advanced display technology, scale and vertically integrated supply chain.

Sony’s CEO, Kimio Maki, commented that the partnership represents an opportunity to combine expertise and deliver “even more captivating audio and visual experiences to customers worldwide,” while TCL’s chairperson, DU Juan, said the alliance would create a strong platform for sustainable growth and operational scale.

The move comes as demand continues to grow for large-screen televisions and enhanced home entertainment experiences, driven by trends such as streaming media adoption and new smart features in consumer devices.