Featured Profiles

Shattering Glass Ceilings, Building Towering Legacies: Wu Yajun

Wu Yajun is a Chinese billionaire businesswoman who once held the title of the world’s wealthiest self-made woman. Renowned as the co-founder, chairwoman, and former CEO of Longfor Properties, she transitioned from a background in journalism and editing to make significant strides in the real estate industry during the 1990s. Wu diversified her investments, venturing into technology companies such as Uber and Evernote. As of March 2024, Wu’s estimated net worth stands at US$5.8 billion.


Born in 1964 in Chongqing, China, Wu Yajun’s early life offered little indication of the remarkable success that awaited her. After graduating with an engineering degree, she found herself trapped in the confines of a state-owned factory, her dreams of prosperity seemingly out of reach. Yet, Wu harbored an insatiable drive, a burning desire to transcend her circumstances and forge her own destiny.

The pivotal moment came in 1988 when Wu transitioned into journalism, covering the rapidly evolving real estate sector. Here, she witnessed the challenges Chinese homebuyers face in navigating an ever-changing market. With a keen eye for opportunity and belief in her ability to effect change, Wu knew she had to seize the moment.


Blueprints of Ambition

In 1993, alongside her then-husband Cai Kui, Wu took a bold leap, founding Longfor Properties – a modest property development company that would serve as the cornerstone of her empire. Little did she know that this humble venture would blossom into a real estate juggernaut, cementing her place as one of China’s most celebrated entrepreneurs.

Wu poured her heart and soul into Longfor, driven by an unyielding determination to build something truly remarkable – a company that would redefine the landscape of real estate in China. Her unwavering commitment to quality, innovation, and unparalleled customer experience set her apart from her competitors, propelling Longfor Group Holdings to unprecedented heights.


Wu Yajun’s Visionary Approach

At the core of Wu’s success lay her philosophy: real estate was more than just constructing structures; it was about building homes and crafting living spaces that would enhance people’s lives. This steadfast belief guided every decision and every strategic move as Longfor rapidly expanded its footprint across China’s major cities.

Yet, Wu’s path was not without its challenges. In 2012, she weathered a high-profile divorce that cost her a significant portion of her fortune. Undeterred, her resilience remained unshaken; her dedication to her craft and commitment to excellence propelled her forward.

In 2022, Wu made headlines again as she gracefully stepped down as Chair of Longfor Group Holdings amid sector challenges. However, her legacy endures, serving as inspiration for aspiring entrepreneurs worldwide, a powerful reminder that with hard work, vision, and commitment to one’s dreams, even the most improbable of achievements can become a reality.