Thought Leadership

Innovating To Provide Quality Education For All No Cost

About European Business University (EBU)

The European Business University (EBU) is a non-profit accredited online and on-campus business school based in the Château Wiltz/Luxembourg campus. EBU is committed to fulfilling the University’s primary educational mission of sustaining a tradition of academic excellence and ensuring a world-class education that is Affordable, Accessible and Equitable. EBU offers both tuition-free Degree and Certificate Programs for students from Africa, Asia, and Latin America.


Giving us a brief insight about the University, Dr James Mulli, President and Academic Dean at EBU says, “Here at the EBU, our goal is simple. To challenge and nurture student perceptions through entrepreneurship and the values that shape it. We want students to explore the notion of business entrepreneurship through the empowering features of technology as an enabler.” He continued, “EBU has created accessible live online education that is an educational pathway to help students navigate their challenges. The academic tools for educational innovation that EBU applies provide a deeper understanding of the world, local and global economic environment and an opportunity to diversify their skill-sets to be prepared for their future. EBU believes that educational innovation is the best way to respond to these global challenges. We seek to be at the crest of the change in how education can be reimagined.”

With this mission in mind, EBU launched the Impact Certificate program to help people in Asia, South America, and Africa. The program aims to inspire, engage, and encourage young people, especially women, to gain confidence by providing access to high-quality education for a low commitment fee of 20 Euros.

The Degree Impact Programs offer a Bachelor of Business Administration, Master of Business Administration, and a Master of Science in Data Science and Artificial Intelligence. The Non-Impact Programs include a Doctor of Business Administration (DBA) and a Master of Science in Finance. In addition, they also have EBU Business courses for the Certificate Impact Certificate Program, with new ones added each term.

Upon completion of the program, students receive a bonafide certificate that gives them a broader perspective of entrepreneurial value creation and answers to global issues ranging from Business Ethics to Gender Inequality.

The Scholarship Courses enable students to improve their CVs for job applications, become paid scholarship ambassadors, enter into paid internships with EBU, where they learn transferable skills from a prestigious global institution, and connect with people from all over the world through live classes with their professors and classmates every week.

Talking about the program, Dr Mulli says, “Technology serves as a disrupter in the more developed countries, but an enabler in developing nations. We created a business model with access to quality education at no cost. And hope more universities will adapt and bring forward the reality of meeting the UN Sustainable Development Goals (SDGs) centered on education.”

Explaining this, he says, “By 2100, more than half of the world’s population growth is expected to come from Africa, reaching 4.1 billion people by 2100 to claim over 1/3 of the world’s population. Another essential demographic is that the median age in Africa will be 25.4 years in 2050, making it the youngest continent.” He continued, “Let’s now consider this demographic phenomenon: Of the nearly 128 million school-aged children in the continent, 17 million will never attend school, and according to data from the Brookings Institution, another 37 million in school also face learning deficits that they aren’t much better than those who never attend school.”

Dr Mulli adds, “The result is that just 6% of students in Sub-Saharan Africa will enroll in some form of tertiary education, compared to a student in an OECD country who has an 80% chance. The Mission at EBU is to fill this deficit by educating the 54 Million. We cannot do it alone and hope that the existing multitude of institutions and governments adopt our model.”

With this initiative, EBU has already impacted 8,000+ students in over 85 countries and is working actively with 56 global partner organizations, including  Ariel Foundation International, the Kenyan Office of the President, the Kenyan Ministry of Industrialization, Girl Effect, and Rotary International, among others. EBU also works with over 150 active student ambassadors and hopes to grow this initiative to reach out to every student in these continents.

Talking about the success stories, Dr Mulli says, “We have an incredible number of heartfelt testimonials from students who have been offered jobs; from sex workers who have thanked us for simply recognizing them with the offer of hope to slum children who have been offered jobs and an opportunity to turn their lives around.”

With their vision to provide a world-class education that is Affordable, Accessible and Equitable, EBU is leading the charge toward an empowered workforce of the future.

For more information about the courses, visit