Our features editor, Sherlyn, had the opportunity to sit down with Moira Regina de Toledo Bossolani, a seasoned professional in the Brazilian real estate industry. With over 25 years of experience in the field, Moira is well-versed in the ins and outs of the industry and has a wealth of knowledge to share.

Moira serves as the Vice President of Real Estate and Condominium Administration at SECOVI-SP, a real estate industry association based in São Paulo. She is a member of CBCSI and coordinator of the OAB/SP Lease Commission. In addition to her role at SECOVI-SP, Moira is the Director of Risk and Governance at Grupo Lello. With a law degree from the Faculty of Law of São Bernardo do Campo, a Master’s in Civil Law from the University of São Paulo, and a Postgraduate in Civil Procedure from COGEAE-PUC/SP, Moira has been advising and litigating real estate law, specializing in leasing and property management.

In this interview, Sherlyn explores Moira’s perspective on the Brazilian real estate market and gathers insights on the current state of the industry and Moira’s outlook on its future.

1. Can you tell us about your role as the Vice President of Real Estate and Condominium Administration at SECOVI-SP?

As the Vice President of Real Estate and Condominium Administration at SECOVI-SP, my role is to spearhead efforts in driving growth and success for the industry in São Paulo. I am dedicated to representing and promoting the interests of the real estate sector, utilizing my extensive experience and expertise to ensure that our industry continues to thrive and succeed. SECOVI-SP is an impactful organization in the Brazilian real estate industry, particularly in the state of São Paulo. As the São Paulo chapter of the National Real Estate Companies Service and Trade Union (SECOVI), it was established with the purpose of advocating for and advancing the interests of the real estate industry in the region. The organization plays a crucial role in facilitating collaboration and dialogue among leading players in the industry, allowing them to tackle common issues, share innovative ideas, and drive the growth and progress of the real estate sector in São Paulo and beyond.

2. In your opinion, what factors have contributed to the growth of the real estate industry in Brazil in recent years?

The real estate industry in Brazil is on the rise, powered by a perfect storm of favorable conditions. The country’s economy is expanding at a rapid pace, creating a growing demand for both residential and commercial properties in major cities like São Paulo and Rio de Janeiro. Meanwhile, low-interest rates are making it easier for consumers and investors to enter the market and take advantage of opportunities. In addition, the government is offering incentives to spur investment and development in the real estate sector, making it a prime time for individuals and companies to get involved and reap the benefits of this booming industry.

3. What are the latest trends you see in real estate in the country?

There are many trends and one of them is the increased demand for sustainable properties. As more and more people become concerned about the environment, there has been a growing demand for eco-friendly and sustainable properties in Brazil. These properties often feature green technologies, such as solar panels, rainwater harvesting systems, and energy-efficient appliances.  

Another one I see is that despite the strong demand for affordable housing based on the economic challenges in the country, the demand for luxury properties remains strong in major cities like São Paulo and Rio de Janeiro. Many high-end buyers are looking for properties with unique amenities, such as private elevators, smart home technology, and panoramic views.

I also have noticed a growing interest in co-living spaces. With the rise of remote work and the increasing cost of living in major cities, there has been a growing interest in co-living spaces in Brazil. These properties typically offer shared amenities like coworking spaces, communal kitchens, and social events, which can be attractive to young professionals and digital nomads. And of course, with the increasing adoption of technology, many companies are using virtual reality and 3D modeling to showcase properties, and there is growing interest in smart home technology, which can help to improve energy efficiency and security.

4. Can you tell us about the government’s efforts to simplify the process of buying and selling property in Brazil and increase transparency in the industry?

The Brazilian government has taken significant measures in recent years to modernize the real estate industry and make it more accessible to the public. To simplify the buying and selling of properties and increase transparency, the government has implemented various policies to reduce bureaucracy and increase the supply of affordable housing in response to the growing demand for homes in major cities. These policies are beneficial not only for potential homebuyers but also for investors and developers who seek to enter the market.

By reducing red tape, the government has created a more favorable environment for the real estate industry to flourish. This, in turn, has the potential to create jobs and stimulate economic activity, contributing to the overall development of the country.

5. In conclusion, what advice would you give newcomers entering the Brazilian real estate industry?

For newcomers entering the Brazilian real estate industry, my advice would be to stay informed about market trends and regulatory changes, as the market is constantly evolving. It is crucial to stay up-to-date in order to make informed decisions. Additionally, building strong relationships with clients, suppliers, and other stakeholders is key to success in this industry. Finally, learning Portuguese will also help to establish better communication and understanding in the market.